The right format is the one you can produce consistently without emotional friction. A useful rule of thumb:
- If you write easily → newsletter or blog
- If you love conversation → podcast
- If you’re expressive or demonstrative → video
- If you prefer structured, evergreen content → a website as the central hub
The mistake beginners make is choosing based on what seems “high potential” rather than what they will naturally sustain. All formats can grow; none grow if you abandon them. Your primary format establishes your publishing cadence and your relationship with your audience. You can layer more formats later—but starting with one reduces overwhelm and speeds up your learning curve.