Demand validation does not require a large audience—it requires signals that people feel urgency around the problem you’re addressing. Look for:
- Questions people repeatedly ask you
- Posts on social platforms that overperform with little effort
- Newsletter issues that produce unusually high reply rates
- Search queries with consistent long-tail demand
- Communities where your topic is discussed actively (even if small)
You don’t need viral traction to validate a topic; you need evidence that the topic solves something real for someone specific. Even 10–20 people showing clear interest is a strong early validation for creator work.