Choose a personal brand if your personality, taste, or expertise is the core product. Choose a business brand if you want room to scale beyond yourself.
Personal brands work best when:
- Your voice is the product
- You want a flexible topic range
- You’re comfortable being the face of the project
Business brands work best when:
- You may hire contributors
- You plan to launch multiple products
- You want the option to sell the business later
Many creators blend both: a personal voice operating under a brand umbrella (for example, “PeakZebra by Robert”). The right choice depends on your ambitions—not just your current content.